Authentication
SPF, DKIM and DMARC configured and monitored, with a warmed sending domain.
Our Email Marketing services
The Channel You Own, Built to Reach the Inbox.
Email is the only acquisition channel where the audience list belongs to you and no auction sets the price. It is also the channel where technical setup quietly decides whether your messages are seen at all.
2020Founded in Lahore
2Offices, Lahore and Dubai
4Teams under one roof
Post-launchSupport included
What defines this service
Lifecycle automation
Flows that run continuously: welcome, abandonment, post-purchase, win-back.
Segmentation
Behaviour and recency-based segments so relevance stays high and complaints stay low.
Ongoing Support
We stay on after launch for fixes and small changes.
Why choose ITS Global
A list you own, and never actually use?
Email is the only audience a business genuinely owns, and it is usually the least maintained: an unsegmented list, an unmeasured send, and a slow decline in whether anything arrives at all.
What You Can Hold Us To
A written scope before any priceYou see what is included and what it costs before work starts.
The people who quote it build itNo handover from a sales team to a delivery team.
You own the code and the accountsRepository, hosting and ad accounts in your name from day one.
Problems reach you from us firstIf something is off track you hear it before you find it.
The real problem
Deliverability first, then persuasion.
A well-written campaign that lands in the promotions tab or the spam folder returns nothing. Before we write a single sequence, we verify the authentication records that mailbox providers use to decide whether to trust you: SPF, DKIM and DMARC, plus a properly warmed sending domain and a clean list.
Once the technical foundation holds, the value of email comes from relevance. A list treated as one undifferentiated audience produces unsubscribes. The same list segmented by behaviour, purchase history and engagement recency produces revenue from messages that arrive when they are useful.
- An owned audience that no platform can price you out of
- Automated revenue that continues without ongoing spend
- Deliverability treated as a measured discipline, not an assumption
- Segmentation that raises relevance and lowers unsubscribe rates
- Templates that render correctly across mail clients
Getting It Wrong Costs Later
Everyone gets the same messageDeliverability quietly collapsesManual sends only
Built the Right Way
AuthenticationLifecycle automationSegmentationOngoing Support
Our solution
What we build.
The scope is set during discovery. A typical engagement covers the following.
Automated flowsWelcome and onboarding series, abandoned cart and browse recovery, post-purchase and review requests, replenishment reminders, and win-back sequences for lapsing contacts.
Campaign programmeA planned calendar of broadcasts with a consistent template system, so each send is production work rather than an improvisation.
DeliverabilityAuthentication records, dedicated or shared IP decisions, domain warming, list hygiene, suppression management and complaint monitoring.
Your Email Marketing Platform
Your own ad accountsTracking verified before spendFees separate from mediaA monthly report you can read
List growthEthical capture through on-site forms, lead magnets and post-purchase opt-ins, with double opt-in where regulation or list quality calls for it.
Template systemResponsive, accessible email templates tested across major clients including the ones that still render inconsistently.
MeasurementRevenue per recipient, flow-level attribution, cohort retention and the deliverability metrics that predict future performance.
Technology we work with
Our process
How an email programme is set up.
Deliverability first, then the flows, then the campaigns.
- 01 Audit the list and the sending domain Bounce and complaint history, list hygiene and how the domain currently authenticates.
- 02 Set up SPF, DKIM and DMARC Authentication in place and the domain warmed before any volume goes out.
- 03 Map the lifecycle Welcome, abandoned cart, post-purchase, win-back: which flows apply and what each should say.
- 04 Build the automated flows Segmented, tested on real inboxes and switched on one at a time.
- 05 Write and send campaigns Planned a month ahead, written for the reader rather than the filter.
- 06 Report on inbox rate and revenue Delivered, opened, clicked and what it earned, every month.
Compliance
Consent and regulation
Email marketing is regulated. We build programmes that stay on the right side of it, which also happens to produce better lists.
Documented consentCapture points record what the subscriber agreed to and when, so consent can be evidenced.
Clear identificationEvery message identifies the sender and includes a physical postal address where required.
Honest subject linesNo deceptive headers or misleading subject lines, which are both a legal risk and a deliverability risk.
One-click unsubscribePrompt, frictionless opt-out honoured across every list and flow, including list-unsubscribe headers.
Data handlingSubscriber data held only where it is needed, with export and deletion processes in place.
What you get out of it
What You Get
at the End of It.
- An owned audience that no platform can price you out of
- Automated revenue that continues without ongoing spend
- Deliverability treated as a measured discipline, not an assumption
- Segmentation that raises relevance and lowers unsubscribe rates
- Templates that render correctly across mail clients
- Reporting on revenue per recipient rather than open rates alone
Who This Is For
- E-commerce brands with repeat purchase potential
- Businesses with a long consideration period that need nurturing
- Companies holding a large list they have never properly used
- Any business overly dependent on paid acquisition
Tell us what
you are trying to build Get a Free Consultation
you are trying to build Get a Free Consultation
Frequently asked questions
Email Marketing FAQs
We work with the major marketing automation platforms and can advise on selection during discovery. The right choice depends on your commerce platform, list size, automation complexity and budget rather than on any preference of ours.
Mail privacy features on some clients pre-load images, which inflates and then distorts open reporting. Open rate is no longer a reliable primary metric. We report on click rate, conversion rate and revenue per recipient instead.
Usually. It involves a re-engagement sequence, then a deliberate suppression of contacts who remain unresponsive. Removing dead weight from a list feels counterintuitive but almost always improves inbox placement for the rest.
No. Purchased lists damage sender reputation, breach most platforms terms of service and are unlawful in many jurisdictions. We build lists through consented capture only.
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