California, United States
3268 Terrace Beach Dr, Vallejo, CA 94591
About ITS Global
We build websites, software, apps and the marketing that fills them, for businesses that want one accountable team instead of four suppliers. Based in California and Dubai, working with clients wherever they are.
Our story
ITS Global started in Lahore in 2020 with a small team and one conviction: most businesses do not need more technology, they need the right piece of it, built properly and looked after afterwards. Dubai followed in 2024, and in 2025 we opened in the United States.
Today we work from California and Dubai across four disciplines: websites, custom software and SaaS, mobile apps, and the marketing that fills what we build. The same people who scope a project stay with it through launch and support, so nothing falls into the gap between suppliers. We say no when something is not worth building, and we write it all down: scope, price, timeline, and who owns what at the end.
How We Got Here
Our foundation
To give businesses one accountable partner for the technology and marketing that drives their growth, and to make the results of that work measurable rather than assumed.
A trading company in Lahore or a clinic in Dubai should get the same standard of software a large firm gets, at a price that makes sense for a business that size.
Why businesses choose us
We ask what a project has to earn before we talk about technology. If a cheaper route reaches the same outcome, we say so, and we write all of it down before anyone is billed.
How we got here
How a small Lahore team grew into three offices and clients across the Gulf, North America, the UK and beyond.
Where we are
Based in California and Dubai, working with clients wherever they are.
3268 Terrace Beach Dr, Vallejo, CA 94591
IFZA Business Park, Building A2, Dubai Silicon Oasis, Dubai, UAE
Meet the team
The people who scope, design, build, market and stand behind what we ship. You will deal with them directly.
Sets the direction of ITS Global and stays close to every client engagement, from the first conversation to launch and beyond.
Leads the marketing division: paid media, email and conversion programmes planned around what a customer is actually worth.
Leads engineering across websites, software, SaaS and mobile, with an eye on architecture decisions that are expensive to reverse.
Designs the interfaces people use every day, from first wireframe to the polished screens our products ship with.
Leads the words behind our work: website copy, articles and campaign content written for the people a client needs to reach.
Advises on contracts, data and compliance, so every engagement starts on clear terms that protect the client and the work.
Builds new client relationships and partnerships, and makes sure each enquiry reaches the right people quickly.
Client testimonials
“We had tried two off-the-shelf CRMs and the team stopped using both. This one matches how we sell, so they use it every day. I finally know what the pipeline is worth.”
“For the first time every department works from the same patient record. Waiting times dropped and our reporting went from days to minutes.”
“Our old store lost people at checkout. The new one is fast on phones, stock is right and sales went up within the first month.”
“We had a WordPress site nobody had touched since 2019. They rebuilt it in six weeks, moved the old pages across so Google did not lose us, and my export manager updates the product pages herself now.”
“Three branches, one patient record. The first month was rough because our reception staff resisted it, but the training sessions were patient and now nobody wants the paper files back.”
“Enquiries used to sit in a shared inbox until Monday. Now they reach the agent on WhatsApp within a minute. The site paid for itself in the first quarter.”
“We stopped paying commission to the delivery apps. Our own app took about four months and the rider dispatch screen is the part my managers use most. Honest team, no surprises on the invoice.”
“Our Meta ads were burning money on the wrong audiences. They rebuilt the tracking first, then the campaigns, and the cost per order roughly halved over two months. The monthly report is actually readable.”
“I was nervous about working with a team in Pakistan on a portal that handles candidate data. They signed our NDA, walked us through the security setup, and delivered on the date they had written down.”
“Bookings were phone calls and a spreadsheet. Now customers book online and track their own shipments. The reports at month end take minutes, not two days.”
“Parents can see attendance and fee statements without calling the office. The team explained every decision in plain language, which is rare in my experience with software people.”
“A simple, fast website that makes us look like the firm we are. It took a week longer than planned, but they told us early and explained why.”
Next step
You get a written scope, a realistic timeline and an honest cost range, whether or not you go ahead with us.