How to Structure a Google Ads Account That Does Not Waste Budget
Most underperforming Google Ads accounts fail in the same three ways. Here is what to check, in the order that saves the most money.
Articles
Things We Have Learned on Projects.
Notes from our own projects: what makes a site fast, how to structure Google Ads, when custom software beats off the shelf. Written by the people who did the work.
4Articles
3Authors
3Topics
0Sponsored articles
Featured insight
The SaaS Decisions That Are Expensive to Reverse
· 3 min readMost stalled SaaS products were held back by choices made in the first fortnight. Three in particular are worth slowing down for.
Read ArticleLatest insights
Latest Articles
Practical ideas, technical knowledge and business insights from the ITS Global team.
What Actually Makes a Website Fast
Page speed is not a plugin. It is a set of decisions made during the build, and a small number of them account for most of the result.
Custom Software or Off the Shelf? An Honest Decision Framework
Bespoke development is often the wrong answer, and the people selling it rarely say so. Here is how to tell which side of the line you are on.
Start here
Essential Reading
- 01 How to Structure a Google Ads Account That Does Not Waste Budget 6 Sep 2026 · 4 min read
- 02 The SaaS Decisions That Are Expensive to Reverse SaaS · 30 Aug 2026 · 3 min read
- 03 What Actually Makes a Website Fast Web Development · 23 Aug 2026 · 3 min read
- 04 Custom Software or Off the Shelf? An Honest Decision Framework Software · 16 Aug 2026 · 3 min read
By topic
A few articles so far. More as projects teach us something worth writing down.
Worth reading
An email when we publish.
Nothing else.
One message when a new article goes up. No newsletters, no offers.
No spam. Unsubscribe at any time.
Next step
Working on
Something Like This?
Tell us what you are trying to build, improve or grow. We will say what we would do first and what it would cost.
Get a Free Consultation
View Our Services
A person replies within one working day.
