Channel strategy
Where your buyers actually are, and what each channel can realistically return.
Our Digital Marketing services
Digital Marketing Built Around Cost Per Acquisition, Not Impressions.
We plan, run and report on acquisition programmes for businesses that need marketing to produce enquiries, bookings and revenue. Channel selection follows the economics of your business, not a fixed retainer template.
2020Founded in Lahore
2Offices, Lahore and Dubai
4Teams under one roof
Post-launchSupport included
What defines this service
Measurement first
Conversion tracking, server-side events and offline import configured before spend begins.
Structured testing
A test roadmap for creative, audiences and landing pages, run one variable at a time.
Ongoing Support
We stay on after launch for fixes and small changes.
Why choose ITS Global
Spend going out, and no honest account of what came back?
Most marketing reporting measures activity. Impressions, clicks and engagement all rise without a single extra customer arriving, and nobody can say which channel earned the revenue.
What You Can Hold Us To
A written scope before any priceYou see what is included and what it costs before work starts.
The people who quote it build itNo handover from a sales team to a delivery team.
You own the code and the accountsRepository, hosting and ad accounts in your name from day one.
Problems reach you from us firstIf something is off track you hear it before you find it.
The real problem
Marketing that is accountable to a number.
Most marketing engagements fail for one of two reasons: the wrong channel was chosen for the business model, or nobody built the measurement to know either way. We start by establishing what a customer is worth to you and what you can afford to pay to acquire one. Every channel decision after that is a maths problem rather than an opinion.
That means we will sometimes tell you that a channel is wrong for you. A long, considered B2B purchase rarely responds to interruption advertising on social feeds. A low-ticket impulse product rarely justifies an expensive search auction. Getting this right at the strategy stage saves far more money than any amount of later optimisation.
- A defined target cost per acquisition, agreed before spend begins
- Conversion tracking you can trust for decision-making
- Channel recommendations that account for your sales cycle
- Landing pages and ads built by the same team, so the funnel is consistent
- Reporting written in business terms, not platform jargon
Getting It Wrong Costs Later
Nobody knows what a customer costsChannels are judged on the wrong numbersTracking that quietly stopped working
Built the Right Way
Channel strategyMeasurement firstStructured testingOngoing Support
Our solution
What a digital marketing engagement covers.
The scope is set during discovery. A typical programme draws on some or all of the following.
Acquisition strategyAudience definition, positioning, offer development, channel mix and a spend allocation model tied to your target cost per acquisition.
Paid searchGoogle Ads campaign architecture across Search, Shopping, Performance Max and remarketing, including negative keyword governance.
Paid socialMeta and TikTok campaigns with creative testing frameworks, audience structures and platform-native ad formats.
Your Digital Marketing Platform
Your own ad accountsTracking verified before spendFees separate from mediaA monthly report you can read
Email and lifecycleList architecture, automated sequences, broadcast programmes, deliverability setup and re-engagement flows.
Landing pagesConversion-focused pages built by our own development team, so the traffic you pay for lands somewhere that works.
Analytics and reportingGA4, Google Tag Manager, consent handling, conversion imports and a reporting view that shows cost per outcome by channel.
Technology we work with
Our process
How we run a programme.
Marketing compounds when the feedback loop is short and honest. Ours runs on a fixed rhythm.
- 01 Establish the economics Average order value, close rate, lifetime value and the maximum you can afford to pay for a customer. Without this, optimisation has no target.
- 02 Fix the measurement We audit and rebuild conversion tracking before spending. Duplicate conversions, missing events and untracked phone enquiries all distort decisions.
- 03 Build the smallest viable programme A tight initial structure on the strongest channel, sized to gather statistically meaningful data quickly rather than to spend a budget.
- 04 Test one variable at a time Creative, audience, landing page and offer are tested in sequence so results are attributable.
- 05 Scale what holds Budget moves toward the segments that hold their cost per acquisition at higher volume, which is not always the segment with the best headline metric.
- 06 Report and decide Monthly reporting states what changed, what it cost, what it returned and what we recommend next.
What you get out of it
What You Get
at the End of It.
- A defined target cost per acquisition, agreed before spend begins
- Conversion tracking you can trust for decision-making
- Channel recommendations that account for your sales cycle
- Landing pages and ads built by the same team, so the funnel is consistent
- Reporting written in business terms, not platform jargon
- No long lock-in contracts required to start
Who This Is For
- Businesses spending on ads without clear attribution
- Companies with a working product and an unclear acquisition channel
- Service businesses that need qualified enquiries rather than traffic
- E-commerce brands looking to move beyond a single channel
Tell us what
you are trying to build Get a Free Consultation
you are trying to build Get a Free Consultation
Frequently asked questions
Digital Marketing FAQs
It depends entirely on your market and the cost of a click in your category. During the consultation we model the minimum spend needed to gather meaningful data in your specific auction, and tell you directly if the budget available is not yet enough to test properly.
Measurement and structure are usually in place within the first two to three weeks. Meaningful performance judgement requires enough conversions for the numbers to be stable, which for most businesses falls between 60 and 90 days.
Both happen. We audit the existing account first. Where structure and history are sound we build on them, because conversion history has value. Where the account is fundamentally miscategorised, rebuilding is faster than repairing.
You do. We work inside your accounts wherever possible, and any asset we create for you belongs to you. If the engagement ends, nothing has to be rebuilt from scratch.
Ready to get started?
Let’s Build Your Campaigns.
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