Intent-led structure
Campaigns segmented by intent and margin, not by an arbitrary keyword dump.
Our Google Ads services
Google Ads Management That Turns Search Intent Into Business.
Someone typing your service into Google has already decided they need it. Google Ads is the shortest distance between that moment and your business, provided the account is structured to capture intent rather than volume.
2020Founded in Lahore
2Offices, Lahore and Dubai
4Teams under one roof
Post-launchSupport included
What defines this service
Negative governance
An actively maintained negative keyword strategy at account and campaign level.
Clean conversion data
Deduplicated conversion actions with values assigned, so bidding optimises toward revenue.
Ongoing Support
We stay on after launch for fixes and small changes.
Why choose ITS Global
Paying for clicks that were never going to buy?
Search advertising punishes vagueness. Broad keywords, unmeasured conversions and a landing page that does not match the ad all cost money on every single click.
What You Can Hold Us To
A written scope before any priceYou see what is included and what it costs before work starts.
The people who quote it build itNo handover from a sales team to a delivery team.
You own the code and the accountsRepository, hosting and ad accounts in your name from day one.
Problems reach you from us firstIf something is off track you hear it before you find it.
The real problem
Why most Google Ads accounts leak money.
Google Ads rewards precision and punishes vagueness. The three failures we find most often in audits are broad match keywords running without a negative list, conversion actions that count the same enquiry several times, and Performance Max campaigns given free rein over budget that should be protected for high-intent search.
Each of these looks fine on a platform dashboard. Impressions rise, clicks rise, and the reported conversion count rises with them. Only when conversions are traced back to actual closed business does the gap appear. We audit for that gap first, then rebuild the account so that spend concentrates on the searches that produce customers.
- Spend concentrated on searches with genuine purchase intent
- Conversion data clean enough for automated bidding to work
- Wasted spend identified and excluded rather than tolerated
- Full visibility of the account: you keep ownership and access
- Landing page support from the same team, not a separate vendor
Getting It Wrong Costs Later
Search terms nobody checksConversions counted twice, or not at allThe landing page breaks the promise
Built the Right Way
Intent-led structureNegative governanceClean conversion dataOngoing Support
Our solution
The campaign types we build and manage.
Each type solves a different problem. Using the wrong one is the most expensive mistake in the platform.
SearchThe core of most accounts. Tightly themed ad groups, controlled match types, responsive search ads with pinned brand messaging, and ad extensions used deliberately rather than by default.
ShoppingMerchant Center feed optimisation, product title and attribute structure, campaign segmentation by margin and bestseller status, and custom labels for bidding control.
Performance MaxDeployed with asset group discipline, brand exclusions, audience signals and search theme controls, so it complements search rather than cannibalising it.
Your Google Ads Platform
Your own ad accountsTracking verified before spendFees separate from mediaA monthly report you can read
Remarketing and RLSAAudience lists segmented by depth of engagement, with bid adjustments and messaging that reflects where the visitor stopped.
YouTube and VideoWhere the product benefits from demonstration, video campaigns for demand generation with view-through measurement.
Demand Gen and DisplayUsed selectively, with placement exclusions and audience controls in place, for warming and re-engagement rather than raw reach.
Technology we work with
Our process
How we run the account.
- 01 Audit and baseline Search terms, conversion actions, wasted spend, quality score patterns, competitor overlap and landing page relevance. You receive the findings whether or not you proceed.
- 02 Rebuild the measurement layer Conversion actions consolidated, values assigned, enhanced conversions and offline conversion import configured where the sales cycle needs it.
- 03 Restructure campaigns Segmentation by intent, geography and margin, with budget caps that protect high-intent search from being absorbed by broader campaigns.
- 04 Set the bidding strategy Manual or maximise clicks during the learning phase, moving to target CPA or target ROAS only once the conversion volume supports it.
- 05 Optimise on a fixed cadence Weekly search term review, negative additions, ad copy iteration, bid adjustments and budget reallocation.
- 06 Report against business outcomes Monthly reporting on cost per enquiry, cost per sale and the specific changes made, with the next month plan attached.
Ongoing work
What optimisation actually involves
Optimisation is not a monthly button press. These are the recurring tasks in a managed account.
Search term miningReviewing the queries that triggered your ads, promoting the productive ones and excluding the rest.
Ad copy iterationTesting headlines and descriptions against the messages that convert, with enough time for statistical confidence.
Landing page alignmentMaking sure the page delivers on the specific promise in the ad, which is the largest single lever on quality score.
Bid and budget reallocationMoving spend toward the campaigns, devices, locations and hours that hold their cost per acquisition.
Auction insight monitoringWatching competitor entry and impression share loss so budget or bid changes are made before performance drops.
Feed and asset maintenanceFor Shopping and Performance Max, keeping product data and creative assets current and compliant.
What you get out of it
What You Get
at the End of It.
- Spend concentrated on searches with genuine purchase intent
- Conversion data clean enough for automated bidding to work
- Wasted spend identified and excluded rather than tolerated
- Full visibility of the account: you keep ownership and access
- Landing page support from the same team, not a separate vendor
- Reporting that names the cost per enquiry, not just the click cost
Who This Is For
- Service businesses where a single customer justifies a meaningful ad spend
- E-commerce brands with margin structure that supports Shopping
- Companies whose competitors are already bidding on their category
- Accounts that have grown organically and lost structure over time
Tell us what
you are trying to build Get a Free Consultation
you are trying to build Get a Free Consultation
Frequently asked questions
Google Ads FAQs
Sometimes, deliberately, and always with a maintained negative list and close search term monitoring. Broad match can find valuable queries you would not have predicted. Used without governance it is the fastest way to waste a budget.
It can be, once you have reliable conversion data and a reason to reach beyond search. We do not run it as an account default, and we apply brand exclusions so it cannot claim credit for traffic that would have arrived anyway.
Management is quoted separately from media spend, so you always know what goes to Google and what goes to us. We never take an undisclosed margin on your ad spend.
Yes. Call extensions, call-only campaigns and dynamic number insertion on the website can all be measured, and calls above a minimum duration can be counted as conversions.
It stays yours, intact, with all history and structure. We hand over documentation of the account architecture and the optimisation log.
Ready to get started?
Let’s Build Your Campaigns.
Tell us what you are working on. Someone from the team in Lahore or Dubai replies within one working day.
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